Salsarita's 20th Anniversary Contest

Official Rules


1. Eligibility

The Salsarita's 20th Anniversary Contest (the “Contest”) is open only to legal residents of the Contiguous United States who are thirteen (13) or older at time of entry. Employees of The Coca-Cola Company, Coca-Cola bottlers, Salsarita's Holdings, LLC (“Salsarita's”), Launchfire Interactive, Inc., or any of their respective parent companies, affiliates, subsidiaries, advertising agencies, or any other company or individual involved with the design, production execution or distribution of the Contest and their immediate family (spouse, parents and step-parents, siblings and step-siblings, and children and step-children) and household members (people who share the same residence at least three (3) months out of the year) of each such employee are not eligible. Winners may be required to sign an affidavit of eligibility, code of conduct, liability release and, unless prohibited by law, publicity release. The Contest is subject to all applicable federal, state and local laws and regulations. Void where prohibited. Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s decisions, which are final and binding in all matters related to the Contest. Winning a Prize is contingent upon fulfilling all requirements set forth herein.

2. Sponsor and Administrator

Sponsor: The Coca-Cola Company, One Coca-Cola Plaza, Atlanta, GA 30313. Administrator: Launchfire Interactive, Inc., 22 Hamilton Avenue North, Ottawa, ON, K1Y 1B6.

3. Contest Entry Period

The Contest begins on September 1, 2020 at 12:00:01 a.m. Eastern Standard Time (“EST”) and ends on October 13, 2020 at 11:59:59 p.m. EST (the “Contest Entry Period”). Administrator’s computer is the official time keeping device for this Contest.

4. How to Register, Earn Game Plays, Play the Game and Earn Entries

During the Contest Entry Period, visit (the “Site”) and follow the on-screen instructions to complete the registration process, which will require you to: (i) provide your first name, last name, state, and email address; (ii) create a password for the purposes of subsequent participation in the Contest; and (iii) agree to be legally bound by the terms and conditions of these Official Rules, Salsarita's Privacy Policy and other terms and conditions for the Site. All information provided must be complete and true. Limit of one (1) registration per person. Once your Registration has been received in accordance with these Official Rules (as determined by the Sponsor in its sole and absolute discretion), you will automatically be provided with one (1) game play (each a “Game Play”) to play the Game (the “Game”). Registration is free. Disposable email addresses cannot be used for Contest registration.

Earning Game Plays
You may earn additional Game Plays to play the Game as follows:

The Game
Spins are used to spin the game wheel (the “Game Wheel”) for a chance to earn Prize entries (each an “Entry”). Each Spin entitles you to one (1) spin of the Game Wheel. When you spin the Game Wheel, you will randomly land on either one (1) game piece (each a “Game Piece”) or a free spin icon awarding you with an extra Spin (the “Free Spin Icon”). There are fifteen (15) Game Pieces and one (1) Free Spin Icon on the Game Wheel. Each Game Piece corresponds to one of the Prizes (defined below). To receive one (1) Entry into one of the Prizes, you must collect all Game Pieces associated with that particular Prize. For example, there are five (5) Game Pieces associated with one (1) Entry for the Grand Prize. If you successfully collect all five (5) Game Pieces, you will automatically receive one (1) Entry for the Grand Prize. You may continue to spin the Game Wheel until you have run out of Spins or the close of the Sweepstakes Entry Period, whichever occurs first.

Limit of seventy one (71) Spins per person, per email address during the Sweepstakes Entry Period regardless of method of entry. Multiple participants are not permitted to share the same email address. Any attempt by any participant to obtain more than the stated number of Spins by using multiple/different email addresses, identities, registrations and logins, or any other methods will void that participant’s Spins and that participant may be disqualified. Use of any automated system to participate is prohibited and will result in disqualification. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible or misdirected registrations, which will be disqualified. In the event of a dispute as to any registration, the authorized account holder of the email address used to register will be deemed to be the entrant or player. The “authorized account holder” is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Potential winners may be required to show proof of being the authorized account holder.

5. Winner Selection

Instant Prize Winners
During the Contest Entry Period, 400 random, computer-generated Instant Win prizes will be time stamped and awarded to the first registered user who Plays the Game on or immediately after a predetermined time, as determined by the Sponsor in its sole discretion, during the Contest Entry Period. The clock of the Administrator’s server(s) shall be the sole determinant of the time for the purposes of this Contest. IN THE EVENT OF AN UNCLAIMED OR FORFEITED INSTANT-WIN PRIZE, SUCH INSTANT-WIN PRIZE WILL NOT BE AWARDED. If you are deemed to be a potential Instant Win Prize Winner, then you will instantly be presented with a page showing the applicable Instant Win Prize for which you are a potential Prize Winner.

Drawing Prize Winners
On or about October 17, 2020, the Administrator will select Entries for each Grand Prize described below in a random drawing of all valid Entries received for that specific prize. The selected entrants will be contacted using the email address provided with their registration (as determined in Sponsor’s discretion) and may be awarded the Prize (subject to verification of eligibility and compliance with the terms of these Official Rules). Potential winners will be notified approximately one (1) day after the applicable drawing. Failure by an entrant to respond to the initial verification contact within five (5) days of notification or return of e-mail notification as undeliverable after three (3) attempts may, in Sponsor’s sole discretion, result in disqualification and Administrator or Sponsor may select an alternate winner in the same manner. If any winner is found to be ineligible, or if he or she has not complied with these Official Rules or declines a prize for any reason prior to award, such winner will be disqualified and an alternate winner will be selected. Odds of winning a Prize depend on the number of eligible entries received for the specific Prize drawing. Limit of one (1) Drawing Prize per person for the Contest.

6. ALL POTENTIAL WINNERS ARE SUBJECT TO VERIFICATION BY SPONSOR OR ADMINISTRATOR, WHOSE DECISIONS ARE FINAL AND BINDING IN ALL MATTERS RELATED TO THE Contest. A POTENTIAL WINNER OF AN INSTANT WIN PRIZE IS NOT A WINNER OF ANY PRIZE, EVEN IF THE WEBSITE SHOULD SO INDICATE, UNLESS AND UNTIL THE POTENTIAL WINNER’S ELIGIBILITY HAS BEEN VERIFIED AND THE POTENTIAL WINNER HAS BEEN NOTIFIED THAT VERIFICATION IS COMPLETE. SPONSOR WILL NOT ACCEPT SCREENSHOTS OR OTHER EVIDENCE OF WINNING IN LIEU OF ITS VALIDATION PROCESS. ANY ENTRY THAT OCCURS AFTER THE SYSTEM HAS FAILED FOR ANY REASON IS DEEMED DEFECTIVE AND IS VOID AND WILL NOT BE HONORED. No more than the stated number of prizes will be awarded. In the event that production, seeding, printing, digital or programming failures, or other reasons or any errors cause more than the indicated number of Instant Win prizes to be available and/or claimed in the Contest Period, Sponsor reserves the right to award only the number of Instant Win prize(s) allocated to the Contest Period as per these Official Rules. Sponsor’s liability for a defective or irregular gameplay/entry is replaced with another randomly selected game play/entry if timely and otherwise feasible and in accordance with these Official Rules.

7. Verification of Potential Winners

The potential Prize winners (and parents of such winner’s if the winner is a minor) must continue to comply with all terms and conditions of these Official Rules and winning is contingent upon fulfilling all requirements. The potential Prize winners may be required to sign and return to Sponsor, within five (5) days of the date notice is sent, a Declaration of Compliance, Liability & Publicity Release (except where prohibited) in order to claim his/her Prize if applicable. If a potential winner cannot be contacted, potential Prize winner fails to sign and return the Declaration of Compliance, Liability & Publicity Release within the required time period (if applicable), or if the Prize or Prize notification is returned as undeliverable, potential winner forfeits Prize. If a potential winner of a Prize is disqualified for any reason, Sponsor may award the applicable Prize to an alternate winner by random drawing from among all remaining eligible entries.

8. Prizes

There are five (5) Grand Prizes and four hundred (400) Instant Win Prizes available to be won (each a “Prize”). The following table outlines the description, quantity, and approximate retail value (“ARV”) of each Prize.

Drawing Prizes
Prize Prize Description Quantity ARV
Grand Prize 1 $10,000 Grand Prize: A check for $10,000 1 $10,000.00
Grand Prize 2 $1,000 Amazon Prize: One (1) Amazon gift card 1 $1,000.00
Grand Prize 3 Salsarita’s for a Year Prize: Fifty two (52) $25 Salsarita’s gift cards 2 $2,600.00
Grand Prize 4 $500 Cash Prize: One (1) prepaid credit card 4 $2,000.00
Grand Prize 5 Salsarita’s Gift Card Prize: One (1) $20 Salsarita’s gift card 20 $400.00
Instant Win Prizes
Prize Description Quantity ARV of each Total ARV
Buy One Get One coupon 200 $10.97 $2,158.00
Free Combo Upgrade coupon 200 $3.99 $798.00

For all Prizes: No cash equivalent for a Prize, Prize is non-transferable and no substitution will be made except as provided herein at the Sponsor’s sole discretion. Sponsor reserves the right to substitute the listed Prize for one of equal or greater value for any reason. Winner is responsible for all taxes and fees associated with Prize receipt and/or use. All federal, state, and local tax liabilities, as well as any other costs and expenses not specified herein as being awarded are the sole responsibility of the Winner. Winner may be required to complete and return an IRS W-9 form (i.e. Request for Taxpayer Identification Number and Certification). Prize will be awarded only if the potential Prize winner fully complies with these Official Rules. Gift cards, vouchers and tickets are subject to the issuer’s terms and conditions. Total ARV of all Prizes is $19,754.00.

9. Entry Conditions and Release

By entering, each entrant agrees to: (a) comply with and be bound by these Official Rules and the decisions of Sponsor and Administrator; (b) release and hold harmless the Contest Parties (as defined below) and their respective parent, subsidiary, and affiliated companies, the Prize suppliers and any other organizations responsible for sponsoring, fulfilling, administering, advertising or promoting the Contest, and all of their respective past and present officers, directors, employees, agents and representatives from and against any and all claims, expenses, and liability, including but not limited to negligence and damages of any kind to persons and property, including but not limited to invasion of privacy (under appropriation, intrusion, public disclosure of private facts, false light in the public eye or other legal theory), defamation, slander, libel, violation of right of publicity, infringement of trademark, copyright or other intellectual property rights, property damage, or death or personal injury arising out of or relating to a participant’s entry, creation of an entry or submission of an entry, participation in the Contest, acceptance or use or misuse of Prize (including any travel or activity related thereto) and/or the broadcast, exploitation or use of entry; and (c) indemnify, defend and hold harmless Contest Parties from and against any and all claims, expenses, and liabilities (including reasonable attorney’s fees) arising out of or relating to an entrant’s participation in the Contest and/or entrant’s acceptance, use or misuse of Prize.

10. Publicity

Except where prohibited, participation in the Contest constitutes winners’ consent to Sponsor’s and its agents use of the winner's name, likeness, photograph, voice, opinions and/or hometown and state for Contest purposes in any media, worldwide, without further payment or consideration.

11. General Conditions

In the event that the operation, security, or administration of the Contest is impaired in any way for any reason, including, but, not limited to, fraud, virus, disease, pandemic or other related situation or other technical problem, the Sponsor may, in its sole discretion, either: (a) suspend the Contest to address the impairment and then resume the Contest in a manner that best conforms to the spirit of these Official Rules; or (b) cancel the Contest and award the Prizes in a random drawing from among all eligible entries received up to the time of the impairment. The Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Contest or the Site or to be acting in violation of the Official Rules of this or any other promotion, or in an unsportsmanlike or disruptive manner. Any attempt by any person to undermine the legitimate operation of the Contest may be a violation of criminal and civil law, and, should such an attempt be made, the Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. The Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. If the Contest, or any part of it, is discontinued for any reason, Sponsor, in its sole discretion, may elect to hold a random drawing from among all eligible entries received up to the date of discontinuance for any Prize offered herein. No more than the stated number of Prizes will be awarded. In the event that production, technical, seeding, programming or any other reasons cause more than the stated number of Prizes as set forth herein to be available and/or claimed, Sponsor reserves the right to award only the stated number of Prizes by a random drawing among all legitimate, un-awarded, eligible Prize claims. If the prize involves travel or any type of tickets, the Sponsor reserves the right at its sole discretion to remove the tickets or change the dates of travel for any reason.

12. Limitations of Liability

Except where prohibited, by participating in the Contest, entrants agree to release and hold harmless The Coca-Cola Company, Coca-Cola bottlers, Salsarita's, Launchfire Interactive Inc., and their respective parents, subsidiaries, affiliates, promotional partners, Prize partners, agents and agencies, and their officers, directors and employees (the “Contest Parties”) from and against any claim or cause of action arising out of participation in the Contest or the Site or receipt or use of any Prize, including, but not limited to: (a) unauthorized human intervention in the Contest or the Site; (b) technical errors related to computers, servers, providers, printers or telephone or network lines; (c) printing errors; (d) errors in the administration of the Contest or the Site or the processing of entries; (e) late, lost, or undeliverable mail; (f) any defect in a Prize or inability to participate in the Contest or use the Site or use a Prize, or (g) injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Contest receipt, acceptance, delivery, possession, use or misuse of any Prize. Entrant further agrees that in any cause of action, the Contest Parties’ liability will be limited to the cost of entering and participating in the Contest and in no event shall the Contest Parties be liable for attorneys’ fees. Entrant waives the right to claim any damages whatsoever, including, but not limited to, punitive, consequential, direct, or indirect damages. If, for any reason, an entrant’s entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s sole remedy is another Contest entry, if it is possible in the Sponsor’s or the Administrator’s sole discretion.

13. Disputes

Entrant agrees that: (a) any and all disputes, claims and causes of action arising out of or connected with this Contest or any Prize(s) awarded shall be resolved individually, without resort to any form of class action, and exclusively by the United States District Court for the Southern District of New York or the appropriate New York State Court located in New York County, New York; and (b) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering the Contest, but in no event attorneys’ fees. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor or Administrator in connection with the Contest, shall be governed by, and construed in accordance with, the laws of the State of New York, without giving effect to any choice of law or conflict of law rules (whether of the State of New York or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of New York.

14. Entrant Information

Information collected from any Entrant is subject to Salsarita's’ Privacy Policy ( and Launchfire’s Privacy Policy (

15. Winners List

Winners list requests will only be accepted after the end of the Contest Entry Period and no later than November 30, 2020. For a Winners list, email your request to [email protected] with the following subject line “Winners List - Salsarita's 20th Anniversary Contest”.